Sports+Simulation

Link to SportsSim

The last capstone project will revolve around Sports. You will utilize the Virtual Business Sports Simulation software (via the Internet) to build and run a successful football franchise and stadium. We will cover 10 lessons, which will help prepare you for the actual simulation. For each lesson there is a reading assignment and quiz, a math quiz, and a mini-sim on that topic. You will receive grades for each, so be sure to complete everything!

NOTE: All of the information on this page comes directly from the Simulation Lesson Plans--written entirely by Knowledge Matters.

Lesson 1: Sponsorships
LEARNING OBJECTIVES • understand the value of sponsors to sports teams and stadium owners. • see why sponsorships work. • discuss different types of sponsorship opportunities. • consider the best ways to price sponsorships. • see why TV broadcast rights are a lucrative revenue stream alongside sponsorships. **Lesson 2: Promotion with Traditional Media** LEARNING OBJECTIVES • define traditional media and contrast it with new media and social media. • understand the role of the media planner in marketing an event. • define market research as the five steps media planners take to promote and measure an event. **Lesson 3: Promotion with Social Media** LEARNING OBJECTIVES • explain the key characteristics of social media. • identify the key players in the social media space. • understand the right and wrong ways to use social media for marketing. • consider examples of social media marketing in sports and generate ideas for new campaigns. **Lesson 4: Picking and Promoting a Band** LEARNING OBJECTIVES • understand which acts perform at stadiums. • understand the logistics of booking large acts. • discuss the economics of stadium shows. • think through ways stadiums can continue to attract large acts. **Lesson 5: Ticket Pricing** LEARNING OBJECTIVES • understand ticket pricing for both sporting events and concerts. • consider basic relationships between price and demand. • see why different seats command different prices. • discuss the concept of yield management pricing. • discuss the pros and cons of dynamic pricing. **Lesson 6: Concessions** LEARNING OBJECTIVES • provide an overview of concessions provided at stadiums and how they contribute to the fan experience. • detail why concessions are big business for stadium owners. • discuss how food and drink items at sporting events are priced. • highlight the importance of adhering to strict food safety guidelines for concessions.

Lesson 7: Stadium Staffing
LEARNING OBJECTIVES • understand the need for adequate stadium staffing. • see the two vital functions that ushers play. • comprehend why security personnel are central to a smooth-functioning event. • discuss various approaches to preventing stadium violence.

Lesson 8: Parking
LEARNING OBJECTIVES • understand why stadium parking is central to a positive fan experience. • discuss and evaluate other ways to arrive at and leave the stadium. • consider ways in which stadium owners can make stadium parking a compelling value proposition. • describe the connection between parking and tailgating.

Lesson 9: Ingress & Egress
LEARNING OBJECTIVES • define ingress and egress. • understand why ingress and egress are vital to the long-term success of stadium events. • discuss event transportation and parking options. • understand the relevance of the Americans with Disabilities Act to new stadium construction.

Lesson 10: Player Management
LEARNING OBJECTIVES • state why player management is central to winning teams. • understand why player selection is so important. • think about what goes into player development—and why there are no guarantees. • see why team building is so important. • discuss why the best teams are agile, especially in light of injuries.

Sports SimProject: Sports and Entertainment Mogul
The simulation itself will count for both a project grade and a test grade. Your success in the simulation is based on your profit for one season. You will have up to 10 seasons in the Simulation to meet your goal. The grading scale is listed below. If your profit is:


 * > or = to $5 million - grade: 100
 * between $4.5 to $4.99 million - grade: 97
 * between $4.0 to $4.49 million - grade: 94
 * between $3.5 to $3.99 million - grade: 91
 * between $3.0 to $3.49 million - grade: 88
 * between $2.5 to $2.99 million - grade: 85
 * between $2.0 to $2.49 million - grade: 82
 * between $1.5 to $1.99 million - grade: 79
 * between $1.0 to $1.49 million - grade: 76
 * between $0.5 to $0.99 million - grade: 73
 * between 0.00 to $0.49 million - grade: 70
 * < than 0 profit (any loss amount) - grade: 30