RockOn!

=Project Instructions=

You have been learning some very important marketing basics. You have studied the 4P's and how companies mix them. You have studied the 7 key functions of marketing and how they are interdependent--you've also studied how and why companies sponsor and how they target their markets. Now, it's time for you to take the next step--to integrate all of these concepts in a comprehensive project called, RockOn!.

This project has a number of separate assignments--each of those assignments will be graded individually for accuracy, appropriateness, creativity, neatness, and completeness. Your team will receive daily grades for those assignments, a test grade for the required budget, and a test grade for the required table (this will be explained to you in the assignment). The completed project will be graded utilizing the rubric below (and will count as a project grade). The final project grade counts for 1/3 of your final exam grade (your SportsSim and written test count for the other twp-thirds). There's a lot at stake in this project! Stay focused, work as a team, ask questions, and do your best! Here we go!!

‍‍‍Project Grading Rubric
Modified Rubric for Select Students

complete, labeled correctly, and in chronological order. || Includes at least 8 assignments; complete, labeled correctly, and in chronological order. || Includes at least 7 assignments; complete, labeled correctly, and in chronological order. || Includes less than 7 assignments; may or may not be labeled correctly and/or may not be in chronological order. || Logo Design || Band name and logo are all original design and artwork. JPEG file created and uploaded to the Wikispace. || Band name and logo are all original design, but uses photos of others. JPEG file created and uploaded to the Wikispace. || Band name is original, but logo elements are mixes of others artwork. JPEG file created and uploaded to the Wikispace. || Band name is original, but no logo developed. || with all stops numbered. || Includes at least 18 cities, place- marked with all stops numbered. || Includes at least 16 cities, place- marked with at least 80% of stops numbered || Includes less than 16 cities place marked, but at least 80% of stops numbered || Table || Includes all 20 stops with all 6 required elements, and contextual links to all opening act websites. || Includes at least 18 stops with all 6 required elements, and contextual links to at least 18 opening act websites. || Includes at least 16 stops with all 6 required elements, and contextual links to at least 16 opening act websites. || Includes less than 16 cities with at least 5 of the 6 required elements, and contextual links to at least 12 opening act websites. || Spreadsheet || Includes all revenue/expense calculations for all 20 stops. Spreadsheet is formatted attractively with band name/ logo and includes Excel formulas for the calculations. || Includes all revenue/expense calculations for at least 18 stops. Spreadsheet is formatted attractively with band name/logo and includes Excel formulas for the calculations. || Includes all revenue/expense calculations for at least 16 stops. Spreadsheet is formatted attractively with band name/logo and includes Excel formulas for the calculations. || Includes all revenue/expense calculations for less than 16 stops. Spreadsheet may not be formatted with band name/logo and may or may not include Excel formulas for the calculations. || referenced during the project (this includes the use of photos found on the Internet). || Fails to credit to one outside source referenced during the project (this includes the use of photos found on the Internet). || Fails to credit to two outside sources referenced during the project (this includes the use of photos found on the Internet). || Fails to credit to more than two outside sources referenced during the project (this includes the use of photos found on the Internet). || Errors || Entire wikipage is free and clear of any typographical errors. || Wikipage contains 3-5 typographical errors. || Wikipage contains 6-10 typographical errors. || Wikipage contains more than 10 typographical errors. || helping team members 100% of the project || Was observed participating and helping team members for at least 75% of the the project || Was observed participating and helping team members for at least 50% of the the project || Spent little time helping the team to complete the assignments, and/or was absent more than 3 days during the duration of the project || project wikispace || --- || --- || Video not completed ||
 * ~ ===‍‍‍CRITERIA=== ||~ ===‍‍‍15=== ||~ ===‍‍‍10=== ||~ ===‍‍‍5=== ||~ ===‍‍‍1=== ||
 * ~ Wikispace Content || Includes all 9 assignments;
 * ~ Band Name/
 * ~ Google Map || Includes all 20 cities, place-marked
 * ~ "Plot the Tour"
 * ~ Budgeting
 * ~ Citations || Gives credit to all outside sources
 * ~ Typographical
 * = **Teamwork** || Was observed participating and
 * = **Video** || Video completed and uploaded to the

‍‍‍Project Instructions Start Here
Listed below are 9 assignments. Read each assignment instructions carefully. Post ALL of your research, text, pictures, and other artifacts on your team's Project pages. You must include the proper heading format for each assignment...NEATNESS COUNTS!!!! Part of your grade is connected to proper set up of your wikipage. In addition, you will receive a grade on spelling, punctuation, capitalization, etc. In addition, you will need to cite your sources. Utilize THESE INSTRUCTIONS from The Flat Classroom Project Help Page to assist you in citing correctly using MLA. Strive for perfection and professionalism in your work!

===‍‍‍How your team page should be set up:=== At the top of your Team Home page, insert your band picture (I will be taking band photos during the course of the project). Be certain NOT to erase the Information that is already on your home page! Each of the pages in your project need to have a "Home" link on them so that you can easily navigate back to your team home page. Double-check spelling and grammar and make certain that your Preliminary Research page includes the questions.

Sample Rockin' Project!!

‍‍‍Assignment 1: Preliminary Research
Your team will draw a musical genre. Your team will then research that genre and report on the following:
 * What is the history of the genre?
 * Who are some of the artists that have defined that genre?
 * What are the demographics of typical fans in this genre?
 * How do some bands market themselves in this genre?
 * In what types of venues do they perform?

Post all of your preliminary research under the correct heading on your Artifact page.

Okay. Now that you know something about your selected genre, let's get some background information down for your band that will guide you through the project.

Your band has become popular in the Houston area. Popular enough that you have signed a record deal and cut your first album. Sales of the album are good, not stellar, but good enough that your record label wants you to tour the U.S. To help your band with the tour, your record label is going to loan you $100,000 to cover expenses on the tour--you will need to pay the loan back with 5% simple interest at the end of the tour. Your band has already purchased a truck/trailer to haul your equipment and you have purchased a small bus in which the band will travel from gig to gig. You will plan a 20-city U.S. tour. Remember that your tour must go from coast-to-coast. The cities you choose are up to you. You will need to develop a budget and track expenses. You will need to research local bands/prices for those bands...don't worry you will receive additional information on how to proceed in the assignments listed below.

‍‍‍Assignment 2: Band Name and Logo Design
Before you begin planning the tour, you need to create your band name and design a band logo. Utilizing the website [|www.bandnamemaker.com] create a band name for your team. After you have chosen your name from the website (show your band name to Mrs. Cuellar!), you will design a logo. The logo is very important because it establishes the identity or 'brands' your band. The logo will appear on everything, so make it memorable!! Remember to keep your target market in mind--your name and logo must fit your genre. You will create your logo on the computer and save it as a JPEG file. I suggest that you use Publisher for this task--it's an easy program to use and it makes it really easy to save a file as a JPEG.

Here are some websites that can help with design, if you like: [|www.picnik.com], [|www.bighugelabs.com], [|www.urbanfonts.com] If you know of some other sites, please share so that I can post them here!

Post your band name and logo under the correct heading on your Artifact page.

‍‍‍Assignment 3: Band Biography
Study THIS WEBSITE for information on how to develop a 'rockin' band biography Develop a brief biography/history of your band. Although you won't need to write a dissertation, your biography must be detailed enough to create your niche and target your market (fits the characteristics of your typical fan). Be sure to address the following points in your biography...and be sure to type it straight into the wikispace...if you copy/paste from Word, you will end up with editing errors and lose points on neatness, etc.
 * Band Name
 * Music Genre/Style
 * Members of the band and instruments played
 * Discography (you have only one, be sure to talk about it!)
 * History-when the band formed, major milestones (like your new record contract), aspirations for the future (like when your next record will be released), etc.

Post your band biography under the correct heading on your Artifact page.

‍‍‍Assignment 4: Tour Name/Sponsor
Devise a name for the upcoming U.S. tour. This tour name will appear on advertising materials and merchandise. Many groups ties the name in with their current CD title, but you may use a different approach. In addition to a tour name, choose a corporate sponsor for your tour (like Sprint Presents the Rolling Stones Bigger Bang Tour). Remember--you are not a major act (Coca-Cola, Nike, or Monster will not sponsor you). Remember our lesson on Sponsorship. Find a unique, appropriate, LOCAL sponsor (with a web presence) that fits your genre and your band image and would appeal to your core fan.

Post the name of your tour, your sponsor, contextual link to sponsor's website, and why this sponsor is a good fit on the Tour Name and Sponsor page of your project wikipages.

‍‍‍Assignment 5: Plot the Tour
Time to schedule your tour. You are to schedule a 20-city U.S. tour that goes from coast to coast. Remember, you are a relative new-comer to the music scene. You will NOT be selling out Reliant Stadium or the Toyota Center. You will need to research venues in each of the 20 cities that seat 4,000-6,000 people. You will also need to research and 'hire' an opening act from that area (i.e., if you are an R&B Band playing in Chicago, your opening act should be an R&B band from the Chicago area). You may use Gigmasters to help you find bands. Creating a Google Map, plot out your tour. You will create labels for each stop. Label the first stop at "Stop 1," the second stop as "Stop 2," and so on for ALL 20 STOPS.

Your team will need to create a table that includes all of the information listed below. Make certain that you create a link to your opening act's website in the table (you MUST create contextual links for this). The best way to accomplish this task is to create a table on your Wikipage Once the table is created, then just type in the required information. Remember to schedule your tour in a natural progression of travel across the U.S. Be sure to allow time for travel/rest time. Here is a link to a successful page to give you some guidance on building your table.

1. The Stop Number 2. Name of the Venue 3. Total seats in the Venue 4. Concert Date 5. Name of Opening Act (link the name to their website)
 * Required information for your Table:**

Once you have plotted the entire tour on the Google Map, embed a widget of the map on your Team Artifact page. Your table will be located UNDER the map. Be certain to include ALL of the required information on both the map and the table.

Embed a widget of your map and post your table under the correct heading on your Artifact page.

‍‍‍Assignment 6: Rock Swag Design
One part of revenue for any band is merchandise sales. For your band to be more profitable, you need to design a t-shirt that will be sold at the concert venues during your tour. Your t-shirt design should include your band's logo and possibly the names/dates of your tour. Use [|THIS WEBSITE] or THIS WEBSITE to help you create your t-shirt. Once you have finished designing your shirt, save the file as a JPG (I will show you how to do this). The JPG file must be saved with your band name and the words "T-Shirt Design." Example: MarcyPlayground_TShirt Design.jpg Upload your JPG file under the correct heading on your Artifact Page.

==‍‍‍Assignment 7: Promote the Band and the Tour== Smaller budget bands must get very creative with their marketing--your band is no different. Yes, you have a record contract, but you don't have the money to place ads in newspapers or on the television. So, you've got to rely on some low-budget, 'guerrilla' marketing techniques to promote your band and the tour. To accomplish this, you will need to create a Facebook page and flyers that you will distribute along the tour. Your Facebook page must include your band name/logo, your band picture, your band biography, tour name, dates, and sponsor, and ticket information. You may include additional information--as long as it is appropriate.

Next, you will create a flyer for ONE of your tour dates. The flyer must include your band name/logo, tour name and sponsor, concert date and time, and the URL to your Facebook page for ticket information. Utilize the PDF file (below) to help you create a 'rockin' successful flyer. Remember to create your flyer in Microsoft Publisher, so that you can save it as a picture (JPEG) file. This picture will be uploaded to your Artifact page. (You also may want to include this flyer--with no tour date-on your Facebook page.

Lastly, you will visit at least two radio stations in each of the 20 cities you will visit to promote your tour. Research radio stations in your genre in each of the 20 cities you're going to visit. These are the stations that your band will visit to promote the concert within that city. Create a table on your team artifact page that lists the name of the city and the two radio stations that you will visit. Here's a link to a Rockin' Table to help you set up your table!

Upload the picture of your flyer, link the URL to your Facebook page, and post your table under the correct heading on your Artifact page.

‍‍‍Assignment 8: Create Your Budget
Yep, that's right...it's time to create your budget. Remember that your record label has loaned you $100,000 to help with expenses on the tour. You will need to pay this loan back at the end of your tour with 5% simple interest. You already your own equipment and your own vehicles for equipment and travel. What you will need to do is calculate revenue and expenses for each stop. Save a copy of the RockOn Spreadsheet with YOUR BAND NAME_BUDGET in Google Docs. Share it with your teammates and Mrs. Cuellar (lois.cuellar@springbranchisd.com). Use the following parameters to calculate revenue and expenses.

===‍‍‍Revenue Information:=== The venues you will play in house between 4,000-6,000 people. The venue research you conducted in Assignment 5 will give you the total seats for that venue. You will utilize yield-price management on your tickets. You will have three ticket prices: $40, $30, $20. Assume that 1/3 of the tickets fall into each category and that you will sell a maximum of 85% of the seats. This calculation gives you the total ticket sales you will receive for one stop on your tour. Each stop is different, so remember that you will need to calculate this for all of your stops. At each stop you will sell your concert/band t-shirt that you designed in Assignment 6. Assume that shirts will cost you $4 each. You will sell those shirts for $20 each and 45% of ticket buyers will purchase a shirt at the concert. This calculation gives you the total merchandise sales you will receive for one stop on your tour. The record label will supply your CD's for you to sell at each concert. You will sell those CD's for $15 each with your royalty being $1.50 for each CD sold. Assume that 30% of ticket buyers buy a CD at the concert. Each stop is different, so remember that you will need to calculate this for all of your stops.
 * Ticket Sales:**
 * Merchandise Sales:**

===‍‍‍Expense Information:=== You will have several categories for your expenses. They are venue fees, merchandise, hotel, food, fuel, car maintenance, equipment supplies, marketing, and labor. The detailed information for each category is as follows: Each venue you play in will charge you 15% of total ticket and merchandise sales as your fee for playing in that venue. Once you have calculated your total ticket and merchandise sales, determine the fee by multiplying the total by 15%. In addition, you will pay each opening act for their appearance. Assume a $1,500 fee for each opening act. Remember that shirts will cost you $4 each and will cost you $100 per shipment to send them to each stop on your tour. For each stop you will calculate how many shirts you will sell based on the revenue information and order that many shirts to be shipped. Example: If you need to order 2,500 shirts for stop number three, then your expense in this category would be 4 x 2500 = $10,000 for shirts + 100 for shipping = $10,100 in expenses for shirts at stop number 3. Your band needs a place to stay at each stop. Research hotels/motels in each city of your stop and select a place to stay. Calculate the cost of three rooms for six adults (four band members and two roadies). Remember to put the name of the Hotel and hyperlink the name of the hotel to it's website in your spreadsheet. For multi-day traveling, place hotel expenses on the stop YOU ARE TRAVELING TO. There are six adults traveling together on this trip. You will need to calculate $50 per day per person on your spreadsheet. For multi-day traveling, place food expenses on the stop YOU ARE TRAVELING TO. Your band has two vehicles traveling together; one for the equipment and one for the band. Your cost for fuel is $3.70 per gallon. Both vehicles have 50 gallon tanks and get 20 miles to the gallon. You will need to calculate the mileage between each stop and calculate the fuel consumption and cost for your vehicles. Every **3rd stop** on your tour you need to perform routine maintenance on your vehicles. Assume $250 per vehicle for routine maintenance. Your musical equipment needs maintenance, too! Guitar strings, drum heads, drum sticks, oiling the cymbals...etc. Assume $850 per stop for maintenance and supplies. You've created a flyer that will be distributed in each of the 20 cities that you will visit to help promote your concerts. Flyers cost $0.25 each to print and you will purchase 5000 flyers per stop. You will hire 10 people per stop to distribute the flyers around the city at a cost of $100 per person. Your band has hired two roadies to travel with you. You will pay them $125 per day plus food and lodging. Their food and lodging expenses are reflected above. Calculate only their salaries in the "Traveling Roadies" category. You will pay them at stop, so calculate the days leading up to that stop and place that calculation under the "Traveling Roadies" labor section. In addition to the traveling roadies, you need to hire extra hands at each stop to help set up and break down and to help run the sound. At each stop you will hire 10 roadies at $125 each and two sound guys to run your boards for $350 each. Finally, you need to hire some sales people at each stop to sell your Merch. You will hire 6 sales people at $100 each to cover sales at your concert.
 * Venue Fees:**
 * Merchandise:**
 * Hotel:**
 * Food:**
 * Fuel:**
 * Car Maintenance:**
 * Equipment Supplies:**
 * Marketing (Flyers):**
 * Labor:**

All of the formulas to calculate revenue are already in your spreadsheet. Be careful not to delete them!! You will need to add some formulas to calculate your expenses. Your teacher can help you set up the formulas, if you are not familiar with Excel. Once your Budget Spreadsheet is complete, you will access the "Create the Budget" page of your Project. You will need to write a short paragraph that explains this assignment and link your Google Spreadsheet to this page.

‍‍‍Assignment 9: Project Closing
Utilizing your phone, create a video that chronicles your experience with the project. Be **//specific//** and //**detailed**// about the project assignments, how you and your team completed them, and what you learned in the process. Once you have completed your video, upload it to YouTube (or another video sharing site), grab the embed code and then, embed your video on the Project Closing page of your project Wikispace. This is an individual assignment.