Wahoo's+Fish+Taco

=Project 2- Wahoo's 4 P's of the Marketing Mix= Link to Wahoo's Fish Taco Video on PBS SmallBusiness School

You've seen the Wahoo's Fish Taco Video, participated in our class discussion, and answered some detailed questions about Wahoo's and yourself. Now, read the information below. Discuss the information with your team, then individually create a blog post that answers completely the questions that follow. Be sure to include a title for your post and a short introductory paragraph in your blog post that informs your reader what the blog post is all about.

Review: Wahoo's Fish Taco and the Marketing Mix
The video features Wing Lam, Ed Lee, and Mingo Lee who are all part of a new wave of entrepreneurs. The men wanted to create a business that would allow them to continue enjoying their first love—surfing—while making a good living and contributing to the community. They thought that others would love it, too, and they were right. Now with more than 40 stores in California, Colorado, Texas and Hawaii, each generating more than $1 million in annual revenue, Wahoo’s Fish Taco has created a niche market all its own.

Wahoo's has been very successful mixing the 4Ps. But, what does "Marketing Mix" really mean? //The Times 100//, a business case study website describes the Marketing Mix like this:

When marketing their products firms need to create a successful mix of:
 * the right product
 * sold at the right price
 * in the right place
 * using the most suitable promotion.

To create the right marketing mix, businesses have to meet the following conditions:
 * The product has to have the right features - for example, it must look good and work well.
 * The price must be right. Consumer will need to buy in large numbers to produce a healthy profit.
 * The goods must be in the right place at the right time. Making sure that the goods arrive when and where they are wanted is an important operation.
 * The target group needs to be made aware of the existence and availability of the product through promotion. Successful promotion helps a firm to spread costs over a larger output.

Questions to Answer in Your Blog Post: (don't forget your introductory paragraph!)
1. How did giving food away help make Wahoo’s a successful business? 2. Explain Wahoo’s ten-second rule and how it has helped the company become and remain successful. 3. Why does Wahoo’s promote managers from within the company? 4. Define how Wahoo’s blends the 4P’s of the Marketing Mix. Why is this mix successful?