Super+Bowl+Commercials

The Super Bowl has become a mecca for creative advertising. However, that creativity should follow some marketing 'rules' to be successful. The point of advertising is to persuade customers to purchase a company's product or service.

Review the attached Business week article. Watch the Superbowl this weekend. Then, create a short report on how well the advertisements followed the "10 Marketing Rules" in the article.

Which commercials really 'got the point across?' Would you purchase the product or service based on the commercial? Why or why not? What commercials were your favorites? Why?

