The+Business+of+S&E

Most of the time when people think about Sports and Entertainment marketing, they think about managing an athlete or selling a sports product like Gatorade or Nike shoes. But combining sports and entertainment into a business venture is more than this.

For this lesson you will discover how three brothers ( Wing Lam Lee, Ed Lee and Mingo Lee) took their love of surfing and food and launched in 1988 what is now a very successful business. As a class we will watch the beginning of their video story on the PBS Small Business School website. For this assignment you will save a copy of this Google Doc and answer the questions below regarding their business venture. You will turn a link to your Google Doc in Edmodo.

The questions have been divided into sections that match up with the video clips. Take notes during the videos!!! That will help you and answer the questions!

What does it mean to be in a tribe? Could a target market be described as a tribe? If not, why not? If yes, what insights do you gain from thinking of them as a tribe?
 * 1. Be Your Market, Become a Tribe! **

Are you learning everyday? Are you applying new lessons learned to help you in your future? What are some things you can do to prepare for life after high school? If you could start a business with your team, what would that be? Why?
 * 2. Do What You Know **

Was this luck? What can you do to make luck for yourself?
 * 3. Refine a Trend **

The brothers stepped outside their tradition to achieve success? What would happen if you turned tradition upside down? What would your future look like?
 * 4. Turn Tradition Upside Down **

If you owned your own company, how would you go about giving away products or services to create the right goodwill that would build your company's image?
 * 5. Give it Away; Don't Discount **

Think of your current team. What can you do to make everyone feel more valued, more important, more involved and more vital to the over all success?
 * 6. Think - The First Shall Be Last **

What does it mean for Wahoo's to "grow its own leadership?"
 * 7. Grow Your Own Leadership **

How does Wahoo's measure success? What other ways can you think of to measure that will create some fun for everyone, including yourself?
 * 8. Find Fun Ways to Measure Success**

What are the steps Wahoo's asks employees to take toward the revenue goals? How does this help them measure their success?
 * 9. Measure the Right Things**

What does Wahoo's do to stand out in the crowd?
 * 10. Create Chaos Out of Order**

Think about what promises you have made. Have you kept them?
 * 11. Pay Your Debts Cheerfully**