Inputs+for+PSM+Project

=Inputs for Product/Service Management Project= =Get a Plan, Stan!=

List of Inputs you will use for the PSM Project


 * 1. From Customers:**
 * balls are too heavy--would like a lighter ball
 * leather balls are too expensive
 * the synthetic leather balls don't last long enough
 * the cover peels on the synthetic leather
 * how about a ball that fits smaller hands? that would be great!
 * the ball needs a better grip
 * the surface of the ball becomes too slick during play


 * 2. From Sales:**
 * need a variety of balls to meet different customer needs
 * youth basketball is growing want to approach that market
 * women's basketball is now very popular--want to meet the needs of that market
 * customers complain about the surface of the ball becoming slick during play


 * 3. From Engineering:**
 * Our current equipment can be modified to manufacture balls made
 * of different materials
 * of different sizes
 * of different graphics/designs


 * 4. From Tech Support:**
 * We can computerize graphic design
 * We can design a new website to help market the product
 * We can add a web function for live chat with both sales and customer service


 * 5. Market Analysis:**
 * We agree with Sales. There are new markets opening up that we need to reach--especially the youth market (ages 6-12)
 * Analysis shows that partnering with an organization like the YMCA would be advantatgeous


 * 6. Competition**
 * Spaulding is our biggest competitor. They are the official ball of the NBA
 * Spaulding has not reached out to other niche markets like youth basketball (to some degree, but not in mass)