MIM+for+Generations

Each team member will select one of the four generations listed here and will conduct extensive research on his/her chosen generation: Silent (Mature) Generation, Babyboomers, Generation X, and Generation Y. Each team member MUST choose a different generation to research. Students will use their research to create a multimedia artifact that includes the following: *a minimum of 6 facts about their chosen generation, * the current needs of that generation, *typical buying habits of that generation. Further, artifacts should also include at least 2 pictures and one video that illustrates that generation.

Artifacts will be embedded on the team project page. Once your artifact is embedded, you will create a blog post that answers the following questions about the generation that you researched (be sure to include an introductory paragraph!):
 * 1) How can companies utilize this type of research?
 * 2) Based on your research what type of sports product/service would you market to the generation you researched? Why?
 * 3) Based on your research what type of entertainment product/service would you market to the generation you researched? Why?

In Summary:
 * 1) Select a generation and conduct extensive research on that generation (listed above)
 * 2) Generate at least 6 facts for that generation (facts should be ones that help you make a decision on what products/services to recommend)
 * 3) List at least current 2 needs of that generation
 * 4) List that generation's buying habits
 * 5) Create an multimedia that illustrates all of the facts, needs, and buying habits for your chosen generation
 * 6) Include at least 2 pictures for your generation in the presentation
 * 7) Include one video about the generation you selected
 * 8) Included the proper heading on your project page
 * 9) Embed artifact(s) on your team project page
 * 10) Complete blog post--be sure to include an introductory paragraph and answer the 3 questions listed above.
 * 11) Attach Wikispace link to Edmodo assignment when you turn it in.
 * 12) Attach blog post link to Edmodo assignment when you turn it in.

Project pages should be set up like this page.
 * NOTE: If your team chooses to collaborate on a single multimedia artifact (like Prezi), then you must CLEARLY identify which team member researched each generation.**

Multimedia artifacts will be graded utilizing the rubric below:
 * CATEGORY || **14 ** || **11 ** || **8 ** || **5 ** ||
 * **Overall Artifact Quality ** || Artifact includes all information appropriate fonts, colors, and graphics || Artifact includes at least 75% of the required information, as well as appropriate fonts, colors, and graphics || Artifact includes at least 50% of the required information, but also includes some inappropriate fonts, colors, and graphics || Artifact includes less than 50% of the required information and/or fonts are difficult to read, graphics/colors are inappropriate ||
 * **Generational Facts** || Includes at least 6 facts per generation || Includes at least 5 facts per generation || Includes at 3-4 facts per generation || Includes 2 or fewer facts per generation ||
 * **Needs and Buying Habits** || Includes at least 2 needs and the buying habits of the generation || Includes at least 1 need and the buying habits of the generation || Includes either the needs or the buying habits the generation, but not both || Needs and/or buying habits missing ||
 * **Graphics** || Includes at least 2 photos/graphics for the generation || Includes at least 1 photos/graphic for the generation || Artifact is missing photos or graphics, but not both || Artifact is missing photos/graphics ||
 * **Video ** || Includes an appropriate video about the generation || Includes video that is not related to the generation || Includes an inappropriate video that may or may not be related to the generation || Artifact does not include a video ||
 * **Wikispace Page and Blog Post** || Includes proper heading, artifact embedded, blog post linked with all three questions answered in blog post. || Includes proper heading, artifact embedded, blog post linked, and at least 2 of the three questions answered in blog post. || Includes proper heading, artifact embedded, blog post linked, and at least 1 of the three questions answered in blog post. || Includes proper heading, artifact embedded, blog post is either not completed or it is not linked on the Wikispace page. ||
 * **Mechanics** || Project Page and artifact have no misspellings or grammatical errors. || P roject Page and artifact have 1-3 misspellings and/or grammatical errors. || Project Page and artifact have 4-6 misspellings and/or grammatical errors. || Project Page and artifact have more than 6 grammatical and/or spelling errors. ||