Distribution

What is the best way to get products from Point A to Point B? When deciding how to distribute goods/services, companies must consider cost, which includes channel members, and make appropriate plans (called logistics) so that the customer receives the product on time with little or no product damage or loss.

//Distribution:// determining the best way to get a company's products or services to customers. //Marketing Channel:// is a set of practices or activities necessary to transfer the ownership of goods, and to move goods, from point to point. //Logistics:// the detailed coordination of a complex operation involving many people, facilities, or supplies. //Channel Members:// the people in the marketing channel that help products get to customers Types of Channel Members
 * Important Terms to Know:**

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 * Introduction: **

Who are the channel members in this video? media type="custom" key="27435418"

Here's an example of distribution that revolves around convenience to consumers. This efficiency allows businesses to keep lower inventories while providing customers the products they want, when they want them, and where they want them. media type="custom" key="22055510"
 * Distribution Explained:**

Channels of Distribution. What are distribution channels? This video answers that question! media type="custom" key="22055514"


 * Distribution Activity: **
 * Utilizing the materials provided, develop the logistics to move your product from Point A (the warehouse) to Point B (point of sale) with little or no product damage or loss.
 * Execute your plan.
 * Then, create a blog post that answers the following questions:
 * What was the purpose of the distribution activity?
 * What materials were provided to your team to move the product?
 * What was your logistics plan?
 * Did it work well? Why or why not?
 * What conclusions about distribution can you draw from this activity?
 * Be ready to share your blog post with the class!